Morning Briefing

14,213 unsold seats for Sat Jun 13 at Fenway Park. Roman Anthony Bobblehead. Launch targeted campaign to 35,533 past attendees. 3-wave progressive discount: 10% → 15% → 20%.

Bundle Roman Anthony Bobblehead collectible with team store purchase ($18 premium). Target 5,886 fans with high merch affinity. Limited edition creates urgency. Cross-sell with Fenway Park 100th Anniversary collection.

10,478 unsold seats for Sun Jun 14 at Fenway Park. Family Sunday. Launch targeted campaign to 26,195 past attendees. 3-wave progressive discount: 10% → 15% → 20%.

15,213 unsold seats for Tue Jun 16 at Fenway Park. Launch targeted campaign to 38,033 past attendees. 3-wave progressive discount: 10% → 15% → 20%.

13,192 unsold seats for Wed Jun 17 at Fenway Park. Fenway Frank Night. Launch targeted campaign to 32,980 past attendees. 3-wave progressive discount: 10% → 15% → 20%.