Revenue Command Center
Good evening, JM · Boston Red Sox — Fenway Park · Game 40 of 81 · June 12, 2026
Seat Upgrade Campaign — vs. New York Yankees
9,673 Grandstand & Bleacher holders eligible for Field Box/Loge upgrade ($40-$75 premium). Special Fireworks Friday upgrade package available. Green Monster seats available for $120 premium.
Craft Beer Garden Pre-Order — vs. New York Yankees
Push Samuel Adams craft beer flight pre-orders ($22 for 4 samples) to 4,146 fans in sections along Lansdowne Street. Historical conversion: 16%.
Flash Sale — Game 42 vs. New York Yankees
8,424 unsold seats for Sat Jun 13 at Fenway Park. Roman Anthony Bobblehead. Launch targeted campaign to 21,060 past attendees. 3-wave progressive discount: 10% → 15% → 20%.
Seat Upgrade Campaign — vs. New York Yankees
8,213 Grandstand & Bleacher holders eligible for Field Box/Loge upgrade ($40-$75 premium). Special Roman Anthony Bobblehead upgrade package available. Green Monster seats available for $120 premium.
Craft Beer Garden Pre-Order — vs. New York Yankees
Push Samuel Adams craft beer flight pre-orders ($22 for 4 samples) to 3,520 fans in sections along Lansdowne Street. Historical conversion: 16%.
Exclusive Merch Bundle — Roman Anthony Bobblehead
Bundle Roman Anthony Bobblehead collectible with team store purchase ($18 premium). Target 7,333 fans with high merch affinity. Limited edition creates urgency. Cross-sell with Fenway Park 100th Anniversary collection.